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An Easier Way to Watch Video on Facebook.
An Easier Way to Watch Video Last week Facebook started testing an easier way to watch videos on it’s platform. Now when you see a video in News Feed, it simply comes to life and starts playing....
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Great New Changes to Mobile Custom Audience Targeting on Facebook!
Support for Mobile Advertiser IDs (including iOS IDFAs) in Custom Audiences Facebook offers the ability to define a custom audience for ad targeting which gets great results for brands....
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Facebook Update – Mobile Apps
Facebook originally launched mobile app install ads to effectively drive installs. Last week Facebook have announced a new way to use mobile app ads – to drive engagement and conversion in app....
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Demystifying Custom Audiences
Facebook have put out this great article on how custom audience targeting works. It’s a fantastic option for people who have a large customer database and are no longer getting results through eDM’s....
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CPC/CPM/CPA/oCPM – HUH?
I hear so many people telling me that they want the best CPC (cost per click) for their campaign to get new customers. Someone has told us all that in order for an advertising campaign to be...
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